Advertising, Marketing, Media, Digital, PR News & more
WEBSep 24, 2012 · The latest ad films and campaigns from Salesforce, TV9 Bangla, Meal of the Moment, Motorola, Dream11, Saffola, Farmley, Baden-Württemberg, Kenstar, China Gate, and more in our weekly news roundup. The Work. 15 hours ago. Campaign India Team.
Birla Opus' feel-good animated film paints a new brand message
WEBJun 21, 2024 · Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, has released a new brand film to embody its tagline ‘Make Life Beautiful.’ The film will be advertised in Hindi and all major regional languages and backed by a 360-degree activation across TV, digital, OOH, print, and radio to drive awareness and induce trials.
Blog: Remembering 'Mile sur mera tumhara', the song of united …
WEBAug 14, 2017 · An uplifting, soaring musical presentation that took all of India by storm. Knitting together, bonding together, the nation with one melody, one song. ‘Mile Sur Mera Tumhara …’ featured actors Kamal Hassan, Amitabh Bachchan, Mithun Chakraborty, Revathi, Jeetendra, Waheeda Rehman, Hema Malini, Tanuja, Sharmila Tagore, Shabana Azmi, Deepa ...
Awards - Campaign India
WEBOgilvy and Moonshot shine at ninth IndIAA Awards. EssenceMediacom and Wavemaker won three trophies each; while Havas Media, Madison Media, Mindshare and IPG Mediabrands took home two each. Aug 06, 2024. Campaign India Team.
Blog: 25 years on, is McDonald's a success in India? - Campaign India
WEBSep 7, 2021 · McDonald’s is said to be aiming for a 1,000 outlets count in the next five years. That is at best making haste, slowly. That number should already have been achieved in these 25 years gone by. To be fair to McDonald’s despite the slow growth, today no food court in a mall is complete without a McDonald’s being present.
Cannes Lions 2024: India's winners - Campaign India
WEBJun 19, 2024 · On Monday, McCann Worldgroup bagged India's first Gold metal of the year at Cannes Lions 2024 in the 'Health and wellness' category. It won it for the 'Fit My Feet' campaign that it crafted for Buckaroo Footwear. Incidentally, this campaign also bagged a bronze metal in the same category and was also shortlisted for the 'Brand experience and ...
Fevicol’s social experiment delivers a pointed message on social ...
WEBMar 31, 2021 · The experiment, conducted in the food court of a Mumbai mall, centres around the chairs and tables that are deliberately left vacant to encourage distancing. However, the brand observed that several families, groups and individuals look to occupy these tables with little regard to safety, thereby flouting all social distancing signage and norms. Fevicol stuck these chairs and tables in a way ...
Friendship Day 2021: How brands celebrated - Campaign India
WEBAug 2, 2021 · Brands celebrated World Friendship Day 2021 (1 August 2021) with pieces of work released across social media. Here are a few that caught our attention. Disney India.
Opinion: Understanding Gen Z in India - Campaign India
WEBDec 21, 2021 · According to an American study, Gen Z is the most depressed generation, and this is also true for Gen Z in India. To cope, Gen Z use their representations online to find their clan and a sense of belonging. Today Gen Z are shrouded with uncertainty. The internet, capitalism and new technology have created a choice-crisis for youth.
Dream11 launches Dream Responsibly - Campaign India
WEBDec 13, 2023 · Dream11 has announced the launch of ‘Dream Responsibly’ - a platform through which it wants to bring out its commitment to user safety, digital India and sports development. Through Dream Responsibly, the fantasy sports platform wants to educate stakeholders about fantasy sports, its synergies with real-life sports and its contribution to ...