The leading source of advertising, marketing & media news
WEB3 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
About Us - Marketing-Interactive
WEBJun 30, 2024 · About Marketing–Interactive. updated. 30 June 2024. Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to ...
News - Marketing-Interactive
WEB2 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
Companies need to ensure sustainable AI is more than just a bullet ...
WEBSep 10, 2024 · Currently, over 54% of marketers use AI to achieve faster content generation and campaign rollout.Other popular uses of AI by marketers include creating content that resonated with the emotions of ...
Study: 97% of brands identify content creators as influencers
WEBJun 4, 2024 · In 2024, most brands are considering engaging with influencers and integrating influencer-led approaches into wider campaigns. In fact, 81% of brands have been involved in influencer campaigns ...
Meet the digital trends shaping 2021 - Marketing-Interactive
WEBAccording to the 2021 Digital Trends Report, “customers of all kinds were driven online at a rate that amounted to a jump of five to ten years in projected adoption”. Naturally, this rapid ...
Is this the most effective platform to drive omnichannel sales?
WEBJul 9, 2024 · A study by Meta and Kantar has revealed that Meta is the most effective platform in driving omnichannel sales between offline and online. A review of 10 brand campaigns in the consumer-packaged ...
Where’s the money? Where creative agencies envision growth in …
WEBNov 21, 2023 · Consequently, to Pesavento, the synergy between human creativity and AI innovation is poised to propel growth in 2024, unlocking a new era of artistic expression. “The future lies in a ...
Most Recent - Marketing-Interactive
WEB3 days ago · We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free. Marketing Interactive is Asia's leading source ...
Analysis - Marketing-Interactive
WEBSep 17, 2024 · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...