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WEB4 days ago · Marketing Fundamentals. August 28, 2024 — 12:00 PM ET. Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.
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WEB4 days ago · MarketingProfs B2B Forum. DATE: November 12, 2024 — 8:00 AM ET | LOCATION: Online. B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more.
The Most Impactful Emerging Marketing Technologies
WEBMarketers say real-time marketing, analytics, and artificial intelligence (AI) are the three emerging technologies that will have the most impact on their strategies in the year ahead, according to recent research from Ascend2. The report was based on data from a survey conducted in November 2020 among 270 marketers (31% work for B2B firms, 43% for …
2022 Marketing and Creative Salary Trends
WEBStarting salaries in the US for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand—and an expected salary increase of 5.6%—according to the 2022 Salary Guide From Robert Half.. The annual guide reports projected starting salaries for 500-plus …
A Messaging Framework: Why You Need It, How to Build It
WEBA messaging framework is a structured representation of what your company and products stand for. The framework exercise is a systematic way of defining the value you bring to your customers. It not only communicates the what, why, and how of your business to its target audience but also becomes a step-by-step guideline for company ...
Identifying Customer Benefits | MarketingProfs
WEBby Allen Weiss. Customer benefits are the key to understanding how competition effects companies. When a company segments the market by means other than how its products or services benefit its customers, it is unable to truly understand the competitive marketplace. In this article, we introduce benefits and why they should matter to your …
Audience Analysis in 6 Steps | MarketingProfs
WEBHere's how to conduct audience analysis effectively. 1. Identify your target audience. The first stage of audience analysis involves defining your target audience. One way of doing that is through market research. You can conduct surveys, interviews, focus groups, and other types of research to define your ideal customer better.
Online Marketing Strategy, The Value of Cultural Understanding
WEBChaffey (2009) contends that understanding the cultural background of prospects and customers is fundamental to traditional marketing and is equally important online. The culture of online consumers should be embodied in promotional content that is consistent with cultural expectations. Online marketers (Chaffey 2009, Singh and Pereira 2005 ...
Successful B2B Relationships and Partnerships - MarketingProfs
WEBHow to Create Successful B2B Relationships. B2B marketers have many business partnerships—with intermediaries, customers, and others. And, as a B2B marketer, you'll often be looking to establish close relationships with your partners. After all, close and long-term B2B relationships would likely be more profitable.
How to Write Persuasive Blog Posts | MarketingProfs
WEBThe most persuasive blog posts are... 1. Logic-Based. Far too often, we allow our emotions to color our style. Passion is great, but in written communications, passion usually clouds, hides, and often replaces fact. To convince the skeptic, strip your posts of emotional language and pleas entirely. 2.