Social Samosa
WEB2 days ago · By Pranali Tawte. Jul 19, 2024 20:05 IST 5 Min read. Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies.
Brand Saga: Lux, the brand that pioneered celebrity endorsements
WEBSep 30, 2020 · Lux - The Global Brand. History states that Lux soap started as ‘Sunlight Flake’, laundry soap in 1899 produced by then, Lever Brothers, now known as Unilever. The name was changed from "Sunlight Flakes" to "Lux" in 1900, a Latin word for "light" and suggestive of "luxury.”. It was launched in the United States in 1925 and in the United ...
PSA campaigns that helped humanity through difficult times
WEBFeb 22, 2021 · PSA campaigns have somewhat formed the structure of advertising to become the backbone of the industry. These campaigns not only deliver a message in public interest but also help in changing public attitudes and behaviour towards a social issue, bringing about a difference on the ground level. The Pulse Polio campaign by the government of ...
Shot On iPhone: A Campaign that turned into a phenomenon
WEBAug 18, 2020 · Presently, #ShotOniPhone has been populated with more than 15 million posts (to date) on Instagram alone and is arguably one of the most successful UGC campaigns that launched an online movement that is relevant till today and is revived each year. This year Apple specified the contest to Shot On iPhone Night Mode Challenge, participants shared ...
Brand Saga: Vodafone India Part 2 - Enter, ZooZoos - SocialSamosa
WEBDec 4, 2019 · IPL 2016- Vodafone's #BeSuper bait. Identifying the power of social media, as a part of the Vodafone marketing strategy, Vodafone joined hands with Twitter in 2016 to launch India's first corporate brand emoji Zoozoo as a part of its Hakke Bakke campaign for IPL. The company stated it had generated an estimated 90 million impressions in just 2 ...
Twitter launches a new Tweet Composer for advertisers
WEBOct 21, 2020 · The new Tweet composer for advertisers integrates real-time previews, a duplication tool for campaigns featuring more number of Tweets, and more. Intuitive design streamlining multiple aspects of Tweet with a copy and media is also an improvement of the new Tweet Composer. Advertisers would not need …
Content Marketing Case Study: How TVF created Yeh Meri Family …
WEBJan 6, 2019 · The web-series was released on TVFPlay. Viewers were exposed to a Mutual Funds Sahi Hai pre-roll, before watching episodes of Yeh Meri Family creating the perfect atmosphere for a great branded content experience on TVFPlay.
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
WEBDec 5, 2023 · The rest of the campaigns are put together by Social Samosa after a thorough discussion with the entire team. Here are the top 50 Indian ad campaigns of 2023 in no particular order: Cadbury Celebrations - #MyBirthdaySong. 5 Star - Nothing University. Happydent - Sign to Smile. CRED - Fills most voids ft. Zeenat Aman. Black & Decker - …
Social Throwback 2022: Top 50 Indian ad campaigns - SocialSamosa
WEBDec 26, 2022 · Social Throwback 2022: Top 50 Indian ad campaigns. Indian advertisers took a big swing towards embracing technology in creativity this year. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that stood out. The Indian advertising industry is a hotbed of ideas. …
Brand Saga: The Parle G advertising journey; 8 decades of …
WEBOct 9, 2019 · From Parle’s Gluco to Parle-G. Years passed. In 1980, Parle identified the need to stand out amidst the many newly launched glucose biscuits and rebranded the product from Parle’s Gluco to Parle-G and used newspapers, radio to spread the word and thus continued the iconic Parle G advertising journey. In 1982, Parle G …
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