SportBusiness | Insight, analysis and data for top decision-makers …
WEBF1 proves enduring appeal to brands as motorsport rivals seek to close gap. The 2024 Motorsport Data Snapshot analyses new sponsorship deals and extensions announced by Formula 1, Formula E and MotoGP.
Twitter - SportBusiness
WEBTop football leagues, broadcasters slam X over piracy action. A host of leading sports rights-owners and rights-holders have slammed X, the social media platform formerly known as Twitter, for its approach to tackling piracy, and demanded immediate action be taken. 2 Aug 2024. Fan Engagement.
What are the use cases for NFTs in sport? - SportBusiness
WEBNov 18, 2021 · Through NBA Top Shot, NFTs can be snapped up with US dollars, rather than crypto, essentially as collectables for fans. In September, Dapper Labs chief executive Roham Gharegozlou revealed most NBA Top Shot customers use their credit card, rather than crypto, and the majority of the transactions on the marketplace are for less than $50.
Atos pays more to deliver ‘most complex IT contract in sports’ …
WEBAug 11, 2020 · Share: The four-year extension to the International Olympic Committee’s TOP sponsorship with technology partner Atos – starting after the Tokyo 2020 Summer Games – was contracted at an increase on the previous deal, SportBusiness understands.
Sponsorship & Marketing - SportBusiness
WEBMarriott International is poised to extend its long-standing sponsorship agreement with the Mercedes Formula 1 team, SportBusiness can exclusively reveal. Two Circles is targeting further US growth after taking on investment from Otro Capital, the New York-based sports private equity firm, and David Blitzer, the American billionaire and ...
Eric Fisher | Mission-driven strategy yields new levels of success for ...
WEBSep 22, 2021 · Eric Fisher | Mission-driven strategy yields new levels of success for Dick’s Sporting Goods SportBusiness' US editor looks at the achievements the big-box retail chain has accomplished in the face of a pandemic and stiff competition
Top 12 partners with ATP, IMG for new Champions Tour event …
WEBMay 20, 2022 · Share: The Association of Tennis Professionals (ATP) and the IMG agency are to partner with the Top 12 Group to launch a new series of tennis events as part of the ATP Champions Tour.
The Athlete Voice is surging - SportBusiness
WEBJul 1, 2020 · The growth of the athlete voice in recent years has been emboldened by the encroaching culture of athletes becoming the authors of their own stories. By utilising the communications channels and tools available to them, athletes no longer need to rely on sympathetic third parties (such as the media) to tell their story for them.
K League engages Sportradar in multi-year global media rights deal
WEBDec 16, 2019 · Share: Sports data and content company Sportradar has agreed an exclusive multi-year global media rights distribution deal with the Korea Professional Football League (K League), the organising body of …
F1 signs major Saudi Aramco sponsorship ahead of possible Saudi …
WEBMar 10, 2020 · Share: Formula 1 has signed a major global sponsorship deal with state-owned oil and chemicals company Saudi Aramco in a move that could serve as a prelude to the hosting of a grand prix in Saudi Arabia.