The NIL platform Opendorse estimates the NIL market is expected to reach $1.67 billion in the 2024-2025 school year. The ...

The Washington State Cougars are having a phenomenal season in the now defunct Pac-12, sitting at 8-1 and ranked No. 19 in ...

Washington State quarterback John Mateer has a decision to make about his future in Pullman. The redshirt sophomore can take ...

Arizona State football coach Kenny Dillingham knows how important NIL deals are in the modern college football landscape.

Michigan is offering 2025 No. 1 recruit and LSU quarterback commit Bryce Underwood a $10.5 million NIL, Image and Likeness ...

Dave Portnoy, the founder and owner of Barstool Sports, says he may be playing a part in the significant NIL package ...

In the season following Caitlin Clark's departure from women's college hoops, JuJu Watkins of USC women's basketball is the ...

No. 1 recruit Bryce Underwood is expected to get a whopping $10.5 million NIL offer from the Michigan Wolverines, who are ...

LSU commit Bryce Underwood has seemingly denied Michigan's reported record-setting NIL offer. Underwood made a post to ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...