Well, about that. McDonald's want to get you back, yes, but not by sharing the wealth. McDonald’s is spending $35 million on marketing plus $65 million directed toward franchisees that lost business due to the outbreak. But there might be an upside for consumers other than being hammered with advertising .

The E. coli case total has risen to 104 in the outbreak linked to McDonald’s Quarter Pounders. Slivered onions still appear to be the most likely source of the contamination.

Fourteen new illnesses linked to the McDonald's E. coli outbreak were reported by the CDC and FDA Wednesday, bringing the total to over 100.