The U.K.-based company is focusing on growing brand awareness within the U.S. and will seek to hire nearly 1,000 employees, according to a news release.

With help from a Job Growth Incentive Tax Credit, bet365 plans to create nearly 1,000 new jobs at its new U.S. headquarters in Denver.

GRAND JUNCTION, Colo. (KJCT) - A company based out of the UK is opening a new headquarters in Colorado. Denver will house the first United States branch of bet365. The company plans to hire nearly 1,000 employees. bet365 is a leading global online sports betting company.

A British online sports betting company recently announced it picked Denver, Colorado, as the site for its American headquarters after making a deal to get $14 million in state tax credits. The company bet365 opened its American headquarters at One Platte,

United Kingdom-based bet365 expects to onboard more than 300 employees in its first year of operations in Denver, with 50 employed by the time of opening. The company will offer positions across customer service,