Behind the scenes of women’s basketball’s boom, there’s tension brewing over footwear. Entrepreneurs and researchers want ...

Women's college basketball star JuJu Watkins extends her deal with the sportswear brand Nike, having first signed in 2022.

Devin Booker Giannis Antetokounmpo Ja Morant Kevin Durant LeBron James Sabrina Ionescu A’ja Wilson (Coming 2025) Caitlin ...

USC Trojans women's basketball star Juju Watkins has reportedly agreed to one of the richest shoe endorsement deals in the ...

But Nike, which signed Clark to an eight-year, $28 million endorsement deal, has done next to nothing to promote the WNBA ...

That backlash intensified after Clark was named WNBA Rookie of the Year by the Associated Press and reached a fever pitch ...

These future stars in the NBA and WNBA figure to be the next generation of hoopers with their own signature sneakers.

Seven active WNBA players have signature shoes. Four of them have won MVP honors, two others own all-time NCAA records. And ...

USC guard JuJu Watkins is already one of the biggest stars in women's basketball as she enters her sophomore season, and she ...

By contrast to the delay with Clark's shoe, Lebron James wore his signature Nike sneaker in his first NBA game in 2003 and ...

In recent years, New York Liberty stars Breanna Stewart and Sabrina Ionescu have gotten their own signature shoes with Puma and Nike respectively, ending a 12-year drought for WNBA players.