Toyota’s wild new ROX concept

Toyota’s wild new ROX concept: A rugged, open-air Land Cruiser
Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.
Is Toyota’s New Land Cruiser Concept Secretly a Preview of the Next FJ Cruiser?
Toyota has unveiled a new Land Cruiser concept at SEMA in Las Vegas that harkens back to the open-air FJ40 Land Cruisers of the mid century.
The Modellista Overland Vision Concept Is A Toyota Land Cruiser Built "For America's Needs"
Presented at the Toyota booth, the Overland Vision Concept is an entirely new approach for Modellista as it focuses heavily on what the company considers to be the latest trends in off-road customization,
Open-top Toyota Land Cruiser could depose the Jeep Wrangler
A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top adventurer prototype with a proper retro appeal. It is set to make its debut at the 2024 SEMA Show in Vegas.
Toyota Land Cruiser ROX Concept Gets Morphed Into Production Off-Roader, Would You Buy It?
This virtual artist, better known as "Theottle" on social media, has resorted to CGI slicing and dicing the Land Cruiser ROX concept for the 2024 SEMA Show
Toyota Turned The New Land Cruiser Into A Short-Bed Pickup With A Convertible Roof For SEMA
Toyota is fully embracing its off-road heritage with its concepts at the 2024 SEMA show. After showing off its 4Runner TRD Surf concept last week, Toyota detailed a second open air off-roader concept for SEMA that’s based on the new Land Cruiser. Like the 4Runner Surf, this concept draws from the Land Cruiser’s heritage for inspiration.
‘Taco Tuesday’: Part ’59 Land Cruiser Pickup, Part Supercharged Tacoma, All Toyota
Vintage style meets modern capability in Proffitt's 1959 Toyota Land Cruiser FJ28 pickup restomod, which just debuted at the SEMA Show.
Toyota Built A Convertible Land Cruiser For Your Wildest Overlanding Dreams
If you ever wondered what a modern Toyota Land Cruiser convertible would be like, wonder no more, as the company created its own concept for SEMA, called the "ROX." Abbreviated for "Recreation Open eXperience" concept,
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Toyota's Land Cruiser ROX Brings Soul To SEMA
Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top twist on its hybrid off-road SUV. The Land Cruiser ROX—short for ...
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Does Toyota’s CALTY Land Cruiser ‘ROX’ Look Like an Aztek?
Toyota reveals the second of 10 concepts it will show at SEMA, the Land Cruiser-based ‘ROX,’ or ‘Recreation Open eXperience.’ Toyota’s CALTY Design Center “reinvented” more than 50% ...
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Toyota ROX Concept Chops the Top off the 2024 Land Cruiser
The Toyota Land Cruiser ROX concept is an open-top version of Toyota's hybrid off-road SUV built for the SEMA show. The ROX concept features butch fender flares, and it rides four inches ...
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Trump stood with his family while Harris hobnobbed with celebrities: Mehek Cooke
American Frontier Strategies CEO Mehek Cooke and Aquinas Wealth Advisors President Chris McMahon discuss Trump and Harris' ...
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Three US travel destinations land on National Geographic's 'Best of the World 2025' list
National Geographic released its annual "Best of the World" travel list for 2025. Out of the 25 global destinations, three U.S. locations made the cut: Florida’s Ocala National Forest, Boise ...
Toyota RAV-X Concept Readies the Popular SUV for the Dakar Rally
Debuting at the SEMA show, the RAV-X takes the RAV4 to the extreme with a fully revised suspension and tough-looking bodywork.
Striking, Venture-Worthy Toyota Land Cruiser Excels On Pavement, Too
The new Land Cruiser is the beneficiary of Toyota's strategy to focus on its SUV lineup and stick with its commitment to ...