The U.S. faces an ongoing traffic safety crisis, with more than 40,000 Americans killed in roadway crashes each year – almost equal to the number of gun-related deaths.

The families of people killed by motorists will honor their loved ones Sunday during World Day of Remembrance for Road Traffic Victims. The event is held on the third Sunday of each November annually, in order to bring visibility to the issue of people killed and seriously injured on roads.

In Parker on Sunday, dozens gathered to memorialize local victims, bring attention to the preventable deaths and ask the town to make road safety changes.

The World Day of Remembrance for Road Traffic Victims is a global event held every third Sunday of November to honor those who have lost their lives or been impacted by roadway crashes.

Organizers with the event say this is not just a day to honor those that died- but to push local leaders to protect those still with us.

The day of remembrance is held every 3rd Sunday in November. Traffic deaths are the number one cause of death between the ages of 5-29 years old, according to WHO.

For the World Day of Remembrance, hundreds participated in a run, silent bike ride, car show and more to raise awareness of what you can help do to stop the rise in deadly crashes.

Sunday was World Day of Remembrance for road traffic victims, and the City of Madison displayed a symbolic memorial on John Nolen Dr. for the li