Leidar MENA's George Kotsolios writes on what needs to be done by PR agencies to keep up with the generation of AI.

The B2B customer journey differs from B2C, requiring a deep understanding of how a product or service will solve specific ...

Social commerce is now an integral part of most brand marketing strategies. With more than half of users turning to social ...

Leaders from OMG MENA, TBWARAAD and Impact BBDO unite their expertise to invest in talent development and guide future CMOs at the Athar Festival.

World Edge's Makram Fata touches on the need to adapt traditional production processes to new digital trends and the shift to shorter content formats.

The Puck x Monopoly campaign was rolled out across multiple platforms, including social media, e-commerce, and in-store activations.

The potential for global exposure is huge, with more than 1.2 million unique monthly users for Campaign UK, US, Asia, and now ...

Serviceplan Group Middle East has announced the appointment of Sajju Ambat as Director of Creative Strategy & Insights. With ...

Dani Richa, Chairman for BBDO Europe, Middle East and Africa, becomes the first person from the Middle East to be conferred ...

Futuretech Media has partnered with Outfit7 to help brands connect with MENA family audiences through the Talking Tom & ...

Originally launched in 2018, Seven Studios now encompasses creative strategy, branding, graphic design, animation, ...

Kris Fade, the Founder of UAE's homegrown healthy snacks company Fade Fit joins Campaign Middle East on its latest On The ...