Steeper MacBook Pro price drops are in effect this October, with stacked instant and coupon discounts knocking up to $950 off every M3, M3 Pro and M3 Max model.

In the lead-up to the event, Amazon has discounted several models across the M2 and M3 generations — most notably, the 14-inch M3 Apple MacBook Pro from last fall. Three configurations were sitting at record-low prices at the time of writing.

Amazon is challenging Apple with a jaw-dropping deal on the M2 MacBook Air, now available for just $799 after an exclusive coupon.

That's because Amazon is hosting a fall Prime Day, dubbed Prime Big Deal Days, ahead of the hustle and bustle of Black Friday and Cyber Monday.The savings event is slated for October 8 and 9—but as we've come to expect,