What’s the secret to building a brand that sticks? It’s not just clever marketing or a flashy logo. It’s about making your brand memorable, and that’s exactly what custom mascots do. From animated ...

Dozens of top-rated styles from Michael Kors are marked down, including some exclusively-for-Macy’s options like this Women’s Hooded Packable Down Puffer Coat for $120 off and the Men’s Hooded Bib ...

Hi-Chew, the chewy candy that hails from Japan and has found a following in the U.S. with Gen Z and millennial consumers, introduced a mascot named Chewbie as part of a larger marketing push, ...

Hurry! There are only two days left to save up to 89 percent There are only two days left to shop Walmart’s major fall ...

We’ve got all the Week 6 high school football scores for teams near Baton Rouge and across Louisiana. “Football Friday Night” ...

Meet Karby. No, it's not Kirby's cousin from New Jersey, but instead a typo of the pink puffball's name that got put on a ...

Daniels and his teammates are saying all the right things and trying to block out the hype they have created with the ...

Spencer’s Spirit Holdings, the parent company of Spirit Halloween, has announced plans to open 10 locations of its seasonal ...

Spencer’s Spirit Holdings, the parent company of Spirit Halloween, has announced plans to open 10 locations of its seasonal ...

The recent spotlight on the New York Liberty’s mascot might seem unusual. But Ellie, with her riveting halftime performances ...