HLX platform supports Rebels in their first step of entrepreneurship, building unique monetization opportunities for all ...

Michigan is offering 2025 No. 1 recruit and LSU quarterback commit Bryce Underwood a $10.5 million NIL, Image and Likeness ...

Beck has 11 NIL deals that are worth a combined estimate of $1.5 million, according to On3. That doesn't top the charts in college football, however; outranking the Georgia quarterback in NIL income ...

MARION, Ill. (WSIL) -- Banterra Bank announced a NIL partnership with four Saluki athletes. Each of the athletes chosen are ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

Kaleena Smith became the first high school women’s basketball athlete to sign an NIL deal with Adidas on Thursday.

Arizona high school football transfers are becoming more common, offering athletes new opportunities. The trend is reshaping ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...