A full week of NIL activations at KU illustrate how NIL helps make the traditons of college sports even more immersive for ...

Oakland University basketball coach Greg Kampe spent all summer raising $200,000 to buy players because he couldn't keep the ...

Utah quarterback Cameron Rising, a seventh-year senior, has played his final snap of the 2024 campaign. But it might not be ...

Arizona high school football transfers are becoming more common, offering athletes new opportunities. The trend is reshaping ...

MARION, Ill. (WSIL) -- Banterra Bank announced a NIL partnership with four Saluki athletes. Each of the athletes chosen are ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

Michigan is offering 2025 No. 1 recruit and LSU quarterback commit Bryce Underwood a $10.5 million NIL, Image and Likeness ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

HLX platform supports Rebels in their first step of entrepreneurship, building unique monetization opportunities for all ...