A full week of NIL activations at KU illustrate how NIL helps make the traditons of college sports even more immersive for ...

Washington State quarterback John Mateer has a decision to make about his future in Pullman. The redshirt sophomore can take ...

Refers to the latest 2 years of omaha.com stories. Cancel anytime. Exploring how NIL impacts recruiting top earners like ...

The NCAA rules providing college athletes the ability to earn revenue from ... Tennessee freshman Nico Iamaleava landed an $8 ...

Money from name, image and likeness deals has changed what it means to be an NCAA athlete for some college players.

Although NIL numbers are not required to be made public ... he would be the highest-paid player in college sports— not ...

Michigan athletics is once again positioning itself to be at the forefront of the NIL space, this time partnering with ...

The college football NIL race is heading towards a potential groundbreaking new deal for the consensus top 2025 recruit.

In a way, college athletics enters the next phase of its evolution into a more professionalized entity this week as the early ...

Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.

Once again, Michigan's pursuit of top-rated quarterback Bryce Underwood has become the talk of social media within the sports world. Michigan has reportedly put ...