Behind the scenes of women’s basketball’s boom, there’s tension brewing over footwear. Entrepreneurs and researchers want ...

Women's college basketball star JuJu Watkins extends her deal with the sportswear brand Nike, having first signed in 2022.

In recent years, New York Liberty stars Breanna Stewart and Sabrina Ionescu have gotten their own signature shoes with Puma and Nike respectively, ending a 12-year drought for WNBA players.

Wilson broke multiple WNBA records en route to her MVP nod, including the single-season scoring record and the single-season ...

USC Trojans women's basketball star Juju Watkins has reportedly agreed to one of the richest shoe endorsement deals in the ...

That backlash intensified after Clark was named WNBA Rookie of the Year by the Associated Press and reached a fever pitch ...

The stars have something in common between them. The WNBA star said that the reason behind the teal watercolor of the shoe is the place of her birth, the Bahamas. The shoe is accentuated by the ...

Devin Booker Giannis Antetokounmpo Ja Morant Kevin Durant LeBron James Sabrina Ionescu A’ja Wilson (Coming 2025) Caitlin ...

Rachel DeMita even brought up the jersey sales as an example, with Caitlin Clark at the top spot this season. A'ja Wilson, despite being the best player in the league and the MVP, came in fifth. She ...

USC guard JuJu Watkins is already one of the biggest stars in women's basketball as she enters her sophomore season, and she ...

A season ago, Watkins became the all-time leading scorer among freshmen in D1 Women's basketball history, scoring 920 points ...

By contrast to the delay with Clark's shoe, Lebron James wore his signature Nike sneaker in his first NBA game in 2003 and ...