YouTube unveils new tools to help brands tap into creator content & Shorts ads
YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Format buying controls to customize ad placements, like running a campaign exclusively on Shorts New Shorts-specific ad formats like interactive “stickers” and animated image ads Expanded data on Shorts viewers to improve targeting and measurement Streamlined tools for brands to collaborate with creators and feature their content in ads Why we care.