Big Chicken with its menu of chicken sandwiches and other items backed by NBA star Shaquille O'Neal opens Tuesday in Livonia.

Jala is truly a sanctuary where every detail has been meticulously crafted to create an atmosphere of serenity and ...

Bureau des Créateurs has positioned itself as a steward in luxury brand communication through its unique vision and a ...

Last-minute holiday promotion strategies can lead to rushed execution, higher ad costs, difficulty coordinating across ...

Clustering takes segmentation further by grouping consumers based on deeper, data-driven insights (e.g., behaviors, values and needs) rather than surface-level characteristics. With the right data, ...

Discover how understanding Latino diversity can revolutionize and personalize your marketing campaigns for greater engagement.

Heiresses of South Korea’s conglomerates are increasingly turning to YouTube to promote their family businesses through ...

Is your organization about fun? Making a customer strategy focused on fun takes a focus on three elements: customer fit, ...

The Irish capital's embrace of big tech is filtering through to its startups, who are building better tools for IT teams, AI ...

Lady Gaga’s Haus Labs shows how authenticity, strategic partnerships, and community engagement can elevate a brand. Here are ...

The diverse pan-industry selection jury comprised leaders from Havas Media, Lionsgate Play, FCB, Jio, Domino’s, Abbott, ...

Rated a seven of ten on the Heatonist’s scale, you may expect a wallop from La Pimentarie’s Forbidden Fruit, and it does ...