The new line of guitars, gear, and apparel celebrates the 50th anniversary of Hello Kitty. Fender Unveils Hello Kitty 50th ...

Fender has revived the internet-breaking Strat – along with a host of other appropriately branded accessories – to mark Hello ...

Fender reintroduces the Hello Kitty Stratocaster for its 50th anniversary, blending iconic style with legendary sound.

Today, Fender has announced a collaboration with Sanrio, the global lifestyle brand and home to pop icon Hello Kitty, to ...

Musicians, collectors and fans have a chance to own a guitar god’s tools of the trade — instruments owned by the late Jeff Beck are going up for auction. Christie’s announced Friday it will sell more ...

LEGO has been making innovative building sets since the 1950s. While it started out selling bricks that could be configured ...

The holidays are coming soon, so it might be time to think about the best gifts to show your love for your friends and family ...

Additionally, a selection of Made-in-Japan exclusive items, including a Fender Made in Japan limited edition Hello Kitty Stratocaster guitar, cleaning cloth, strap blocks, home accessories ...

Fender and Sanrio – have joined forces to unveil a new limited-edition collection of Fender items, celebrating the 50th ...

The collection includes: Squier® Limited Edition Hello Kitty® Stratocaster®: A globally available, glossy guitar in pink or ...