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Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

The multinational toy and entertainment company Mattel has issued an apology after accidentally releasing the new Wicked ...

El Segundo’s toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

The toy company Mattel is now apologizing after fans discovered a porn link on the packaging of the Wicked dolls.

The toy conglomerate says they ‘deeply regret this unfortunate error and are taking immediate action to remedy this’ ...

The URL on the "Wicked" dolls just says "wicked," which brings up an age verification message and some extremely explicit ...

Mattel has apologised to customers and promised to take “immediate action” after a link to a pornographic website was ...

But, a labeling error on the packaging directed fans to an adult film website instead of the official “Wicked” movie link, ...

The "Wicked" movie, which stars Cynthia Erivo and Ariana Grande, has launched a marketing blitz ahead of its release.