Peloton has been working to grow sales and stem its losses and has had to work harder to accomplish both of those goals as customer acquisition costs rise.

Peloton plans to sell its deluxe stationary bike at Costco this holiday season as the struggling connected-exercise company seeks to broaden its customer base.

(Reuters) - Peloton plans to sell its high-end exercise bikes at some of Costco's U.S. stores and on the retailer's website between Nov. 1 and Feb. 15, the companies said on Tuesday. Peloton's Bike+ will be available for $1,999 at 300 of the retailer's stores, and for $2,199 on Costco.com, compared with the usual price of $2,495.