CMOs are increasingly considering factors such as work-life balance, family location and remote possibilities when they move ...

There are basics that every site should have, according to experts: a clear positioning; functionality, which means a clear ...

As Unilever’s global media review wraps, WPP, Interpublic’s Initiative and Dentsu appear to gain as Omnicom loses ground.

Should the companies not come to terms in time, advertisers would be required to convert guarantees for existing deals made ...

Google’s potential breakup, driven by regulatory pressures and antitrust actions, could mark a seismic shift in the ...

Are you a print subscriber? Activate your account. 17 min 9 sec ago By Tim Nudd - 17 min 9 sec ago By Brian Bonilla - 47 min ...

The agency’s CMO writes about how the next generation of Hispanics will define their Hispanidad, and what it means for marketers.

According to the Interbrand report, 40% of Hispanic respondents feel brands don’t make an effort to connect with them, causing 28% of Hispanics to feel brands aren’t meeting their needs. Currently, ...

HMD marketed both of its branded phones as a companion device to a person’s primary phone, said Lars Silberbauer, chief marketing officer of HMD. By having both phones on hand, or bringing only their ...

Netflix promotes “Rez Ball,” a new sports drama film that it’s now streaming. In a spot for Welch’s Zero Sugar, a woman asks, ...

DirecTV is owned by AT&T Inc. and joint-venture partner TPG Inc. In connection with Monday’s deal, TPG will acquire the 70% ...

The soda brand, which is under new leadership at the brand and corporate levels, is “taking big swings” and leaning into a challenger mindset, brand executives said. These are hardly new concepts for ...