HMD marketed both of its branded phones as a companion device to a person’s primary phone, said Lars Silberbauer, chief marketing officer of HMD. By having both phones on hand, or bringing only their ...
According to the Interbrand report, 40% of Hispanic respondents feel brands don’t make an effort to connect with them, causing 28% of Hispanics to feel brands aren’t meeting their needs. Currently, ...
CMOs are increasingly considering factors such as work-life balance, family location and remote possibilities when they move brands.