INMA is featuring the winners of its 2024 Elevate Scholarship in partnership with Google News Initiative. Today’s spotlight: ...
Newsletters should connect on a personal level and stay focused to the brand to get the results news companies desire.
During this week’s Webinar, INMA members heard from Jessie Willms, SEO strategist at The Guardian in Canada, and Vivienne ...
Leaders from Prisa Media, The Athletic, Clarín, and El Tiempo explain how they use events, a registration system, localised ...
Süddeutsche Zeitung created a personalised year-in-review to enhance readers’ interaction with its content using gamification ...
INMA global benchmark research shows news companies bringing in digital revenue are growing their overall operating profit ...
Over the past year, several prominent news Web sites in New Zealand have shuttered or refocused their efforts in new areas.
AI-powered paywalls offer transformative possibilities, enabling data-driven decisions that optimise total revenue, enhance ...
Vitaliy Sych, editor-in-chief of The New Voice of Ukraine, talks about the realities of doing journalism in the middle of war ...
With the creation of the Article Horn in 2023, VK Media has been able to harness predictive analytics and optimise content ...
Because so many apprenticeship positions remain unfilled, VOL.AT launched an innovative advertising campaign that has proven ...
As social media platforms deprioritise news content, it is up to news companies themselves to maximise their presense on ...