We asked Kantar’s head of creative excellence Lynne Deason to share why this year’s festive offering from the British ...

The retailer’s ad agency, Uncommon, has documented different forms of family that make the festive season special for communities everywhere.

Michelle Graham-Clare, chief marketing officer at McDonald’s, added: “Christmas is a magical time, but it can also feel like a whirlwind. With long gift lists, crowded shops and endless wrapping, it’s ...

With the help of TBWA\Chiat\Day New York, pharma giant Moderna is demystifying mRNA science for the average consumer. This ...

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

The payment giant’s bold initiatives, from real-time payouts to creator summits, signal a seismic shift in how brands embrace ...

When he first heard Coca-Cola remade its ‘Holidays are Coming’ campaign using AI, System1’s Andrew Tindall felt worried.

The commercial, narrated by actress Nikki Reed, strives to appeal to parents who feel a growing responsibility to make healthy choices for their families – even in the medicine aisle.

Target’s new holiday ads introduce consumers to a mysteriously handsome team member from the North Pole who brings a dash of ...

In an industry where the traditional lines between advertising and content creation are increasingly blurred, David Abraham’s ...

We dish the detail behind the advertising and retail campaigns which won big at The Drum Awards. Read on for the lowdown on ...

Sitting down with The Drum after debuting the retailer’s latest Christmas campaign, Anna Braithwaite, marketing boss for home ...