In the process, Watkins left her own mark in the history books by becoming the freshman the all-time leading scorer in ...

An apparel company, made to support biological females in sports, has called out Nike in a new ad for failing to protect ...

Skims CEO Jens Grede sees parallels between Skims and 1990s Nike, citing cultural influence Experts remain skeptical about ...

USC sophomore guard JuJu Watkins signed a multiyear extension with Nike that will give her one of the most lucrative shoe ...

USC Trojans women's basketball star Juju Watkins has reportedly agreed to one of the richest shoe endorsement deals in the ...

One under-the-radar competitor -- and a recent stock-split stock -- that has beaten Nike at its own game is Decker Brands ( ...

USC guard JuJu Watkins is already one of the biggest stars in women's basketball as she enters her sophomore season, and she ...

Nike locked up the USC sophomore star to a new contract extension that gives her one of the biggest sneaker deals in women’s ...

JuJu Watkins has agreed to a multiyear contract extension with Nike that will give the Southern California star one of ...

Nike already has a stacked group of men’s talent, including LeBron James, Jayson Tatum, and Kevin Durant. However, it is ...

Expectations are sky-high for Watkins and USC, who were placed at No. 3 in the country in ESPN's most recent preseason top-25 ...