A full week of NIL activations at KU illustrate how NIL helps make the traditons of college sports even more immersive for ...

Oakland University basketball coach Greg Kampe spent all summer raising $200,000 to buy players because he couldn't keep the ...

Dive into the incredible journey of LSU gymnast Olivia Dunne, the second highest-paid NIL athlete and highest-earning female in college sports. From her first brand deal with Vuori to securing $4 ...

Utah quarterback Cameron Rising, a seventh-year senior, has played his final snap of the 2024 campaign. But it might not be ...

Beck has 11 NIL deals that are worth a combined estimate of $1.5 million, according to On3. That doesn't top the charts in college football, however; outranking the Georgia quarterback in NIL income ...

Arizona high school football transfers are becoming more common, offering athletes new opportunities. The trend is reshaping ...

Smith is the first women’s basketball high school NIL athlete, joining a roster of Adidas women’s basketball players ...

MARION, Ill. (WSIL) -- Banterra Bank announced a NIL partnership with four Saluki athletes. Each of the athletes chosen are ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Phoenix Suns star forward Kevin Durant had the pleasure of introducing Nike's next generation of NIL basketball athletes. In ...

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.