Microsoft has been slowly but steadily gaining share in Salesforce's key CRM-software market. Generative AI may be a new ...

Microsoft has been slowly but steadily gaining share in Salesforce's key CRM software market. Generative AI may be a new challenge.

Analysts have recently evaluated Salesforce and provided 12-month price targets. The average target is $310.06, accompanied ...

Converting leads into paying customers requires a structured, multi-step approach that increases engagement throughout the customer journey. This four-step nurture, retarget, appointments, and ...

From the first day of a new job, new employees should begin to think about what success at their new company looks like, says ...

To strengthen its foothold in the artificial intelligence (AI) sector, Microsoft has unveiled Copilot custom autonomous ...

Enhance your model using engagement and demogaphic insights, company attributes and negative scoring to focus on high-value ...

Every marketer wants to cut through the noise. It’s arguable, perhaps, that it is harder to cut through the noise as a business-to-business (B2B) marketer than any other. It’s certainly a feeling that ...

Blue Shield of California and Salesforce are teaming up to simplify and streamline the prior authorization experience. | LAS ...

At least two people were killed in Roswell and hundreds more needed to be rescued after record-breaking rainfall was reported ...

LinkedIn is expanding Accelerate’s capabilities by allowing marketers to include a video or document ad, such as an ebook, a ...

Blue Shield of California and Salesforce (NYSE: CRM), the #1 AI CRM, are teaming up to solve a significant healthcare ...