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Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

The multinational toy and entertainment company Mattel has issued an apology after accidentally releasing the new Wicked ...

El Segundo’s toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

The toy company Mattel is now apologizing after fans discovered a porn link on the packaging of the Wicked dolls.

Mattel’s "Wicked" movie dolls are pulled from at least three major retailers following a packaging misprint that lists a porn ...

“Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., ...

But, a labeling error on the packaging directed fans to an adult film website instead of the official “Wicked” movie link, ...

Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had ...

“My Walmart has so many for sale,” a third stated. “I bet that will be worth $ one day!!” another viewer guessed. Indeed, the ...