Leidar MENA's George Kotsolios writes on what needs to be done by PR agencies to keep up with the generation of AI.

The B2B customer journey differs from B2C, requiring a deep understanding of how a product or service will solve specific ...

Leaders from OMG MENA, TBWARAAD and Impact BBDO unite their expertise to invest in talent development and guide future CMOs at the Athar Festival.

The Puck x Monopoly campaign was rolled out across multiple platforms, including social media, e-commerce, and in-store activations.

World Edge's Makram Fata touches on the need to adapt traditional production processes to new digital trends and the shift to shorter content formats.

Social commerce is now an integral part of most brand marketing strategies. With more than half of users turning to social ...

Serviceplan Group Middle East has announced the appointment of Sajju Ambat as Director of Creative Strategy & Insights. With ...