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The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next
The Google ad tech antitrust trial is over. The court will now take a break before closing arguments on November 25.
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Revry Stands Out With LGBTQ+ Storytelling And Programmatic Scale
With its focus on scale and programmatic buying, the LGBTQ+ streamer Revry is in a better position to compete for ...
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The Bidstream Is A Duplicative, Chaotic Mess – But It Doesn’t Have To Be That Way
Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.
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As Acquisition Becomes Trickier, Traditional Marketing Is In For A Reckoning
Could Google’s antitrust cases change how we use the internet? The short answer: possibly. Marketers are on edge, as the ...
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Down Goes Oracle Advertising; The Internet Failed Pollsters, And Vice Versa
Today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat and Grapeshot.