Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available ...

IRIS.TV will remain independent, and Viant will push CTV platforms to adopt its IRIS ID to provide contextual signals beyond ...

When Facebook first took off, Co-Founder and CEO Mark Zuckerberg wrestled with when to sacrifice ineffable coolness and ...

During its earnings call on Thursday morning, Disney announced plans to bring ESPN+ content to Disney+ starting on December 4 ...

As Sequent Partners ceases operations, its leaders look back at how far the ad industry has come – and how far it still needs ...

On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of ...

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and ...

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they ...

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the ...

PubMatic told investors that it won’t lap the impact of a large DSP (ahem, DV360) having switched to a first-price auction ...

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, ...

Former Dentsu CEO Wendy Clark on principle-based buying, agencies and AI and the evolution of the agency holding company ...