Learn how AI can enhance business strategy through automation, data democratization, personalized marketing, and ...

Social Media Marketing - Gen Zers say social media's impact on their mental health is complicated—that the platforms often ...

B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, ...

Advertising & Promotions - Most advertising decision-makers expect privacy laws will impact their ability to deliver ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business.

Corporate Pride initiatives lack depth, prioritizing profit over genuine allyship and failing to support the LGBTQ+ community ...

Marketers say real-time marketing, analytics, and artificial intelligence (AI) are the three emerging technologies that will have the most impact on their strategies in the year ahead, according to ...

Many Americans say technology has made them more impatient today than they were five years ago, according to recent research from Fetch and YouGov. The report was based on data from a survey of a ...

In 1933, US President Franklin D. Roosevelt had a product to sell. It was a collection of programs and financial reforms known as the New Deal, which Roosevelt believed could help to catapult the ...

Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. The ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...