DirecTV will buy Dish/Sling from its parent Echostar for $1.00 plus the assumption of $9.75 billion in Dish Media debt. At ...

The truth is that major TV brands - big automotive, telecommunications, consumer product companies - rarely placed media schedules on even the biggest of three cable TV news networks.

Among the predictable certainties of the future of CTV advertising: Both long-form and short-form video win. Read the whole story ...

DOJ trial wrapped up this week as both sides tried to prove several things ahead of closing arguments scheduled for November.

Union journalists have voted to strike against the Southern California News Group (SCNG) in what they claim is the first open ...

Both Democrats and Republicans watch ABC, CBS and NBC, but they differ on viewing of CNN and Fox, Morning Consult reports.

It's 2024, and a media planner's best friend, and most utilized tool, is still Microsoft Excel? Yes, that is a mind-boggling fact.

A marketing campaign telling people why they SHOULDN'T visit is an effective and humorous way to create awareness for any destination in need of … Read the whole story ...

The sporting goods giant is rolling out new ads starring athletes Patrick Mahomes, Anthony Edwards and Aliyah Boston.

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by Sarah Mahoney @mahoney_sarah, September 26, 2024 ...