John Lewis works for audiences who crave ‘emotional jeopardy’
We asked Kantar’s head of creative excellence Lynne Deason to share why this year’s festive offering from the British ...
Why Visa is right to back creators as small businesses
The payment giant’s bold initiatives, from real-time payouts to creator summits, signal a seismic shift in how brands embrace ...
Why B2B marketers are at a critical crossroads (and what they can do about it)
Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...
Moderna, with aid of TBWA\Chiat\Day, is making mRNA science exciting & accessible
With the help of TBWA\Chiat\Day New York, pharma giant Moderna is demystifying mRNA science for the average consumer. This ...
Owning the story: how Wonderhood Studios and brands are sharing the spotlight
In an industry where the traditional lines between advertising and content creation are increasingly blurred, David Abraham’s ...
I was wrong. People love Coca-Cola’s AI remake of a Christmas classic
When he first heard Coca-Cola remade its ‘Holidays are Coming’ campaign using AI, System1’s Andrew Tindall felt worried.
Target’s new winter worker is hot, mysterious & Santa-ish. Meet ‘Kris from Target’
Target’s new holiday ads introduce consumers to a mysteriously handsome team member from the North Pole who brings a dash of ...
Genexa’s Mama Bear spot calls for cleaner medicine options for health-conscious parents
The commercial, narrated by actress Nikki Reed, strives to appeal to parents who feel a growing responsibility to make healthy choices for their families – even in the medicine aisle.
Winning ingredients: unwrapping the secrets of Guinness, Alpro, UberEats & Dramamine award success
We dish the detail behind the advertising and retail campaigns which won big at The Drum Awards. Read on for the lowdown on ...
How ‘treating culture as a serious business’ netted Hopeful Monsters a Drum Award
Winning Gold at The Drum Awards for Agency Business in the Response To Change or Business Transformation category is Hopeful ...
Best Ads of the Week: Stop-motion Starbucks magic & Adidas’s Shakespearean street style
Starbucks brews up festive cheer with a stop-motion short. / Credit: Starbucks Every week, The Drum picks the top global ...
How a switch to brand marketing is getting 20-year-olds through M&S’s doors
Sitting down with The Drum after debuting the retailer’s latest Christmas campaign, Anna Braithwaite, marketing boss for home ...