We asked Kantar’s head of creative excellence Lynne Deason to share why this year’s festive offering from the British ...

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

The payment giant’s bold initiatives, from real-time payouts to creator summits, signal a seismic shift in how brands embrace ...

With the help of TBWA\Chiat\Day New York, pharma giant Moderna is demystifying mRNA science for the average consumer. This ...

When he first heard Coca-Cola remade its ‘Holidays are Coming’ campaign using AI, System1’s Andrew Tindall felt worried.

The commercial, narrated by actress Nikki Reed, strives to appeal to parents who feel a growing responsibility to make healthy choices for their families – even in the medicine aisle.

We dish the detail behind the advertising and retail campaigns which won big at The Drum Awards. Read on for the lowdown on ...

Winning Gold at The Drum Awards for Agency Business in the Response To Change or Business Transformation category is Hopeful ...

In an industry where the traditional lines between advertising and content creation are increasingly blurred, David Abraham’s ...

Target’s new holiday ads introduce consumers to a mysteriously handsome team member from the North Pole who brings a dash of ...

Sitting down with The Drum after debuting the retailer’s latest Christmas campaign, Anna Braithwaite, marketing boss for home ...

In the creative versus tech battle that many agencies and brands are embroiled in, John Quarrey puts himself clearly in ...