John Lewis works for audiences who crave ‘emotional jeopardy’
We asked Kantar’s head of creative excellence Lynne Deason to share why this year’s festive offering from the British ...
Genexa’s Mama Bear spot calls for cleaner medicine options for health-conscious parents
The commercial, narrated by actress Nikki Reed, strives to appeal to parents who feel a growing responsibility to make healthy choices for their families – even in the medicine aisle.