Econsultancy - learn digital marketing
WEBJun 20, 2024 · Train your team in digital marketing and ecommerce. We specialise in digital marketing, ecommerce, customer experience, data and analytics, content marketing, digital advertising, email and CRM, SEO, social media, and …
About Us - Econsultancy
WEBOct 1, 2024 · Proven experience in digital skills transformation. Since our inception in 1999, Econsultancy has been at the heart of the digital marketing and ecommerce community – bringing fresh perspectives, deep insights and the kind of expertise that only comes from living and breathing our subject matter. We believe that effective learning and truly ...
Ecommerce Research, Best Practice, Trends | Econsultancy
WEB5 days ago · The latest ecommerce best practice, case studies, trends, training and more. From product pages and payments to CRO. Amazon. Conversion Rate Optimisation. Delivery and Fulfillment. Direct-to-Consumer (D2C) Fast-Moving Consumer Goods (FMCG) Performance Marketing. User Experience and Usability.
Econsultancy Articles - Digital Marketing & Ecommerce
WEBOct 1, 2024 · If you’ve used Amazon’s Rufus or Walmart’s search bar, you’ll be familiar with new forms of AI-powered site search. As more retailers are adding AI-powered search, we caught up with the co-founder of one such solution to find out how this tech is changing the relationship between shopper and online store, and what it means […]
The top 25 Econsultancy articles of 2021
WEBDec 13, 2021 · 25. Snug’s CEO on the CX of buying a sofa: “upholstery companies just didn’t listen to their customers”. Snug CEO Rob Bridgman explains how the sofa-in-a-box company provides a great customer experience, from product through to delivery and customer service. 24. FMCG brands are re-evaluating media strategies as consumers …
Digital Transformation - Econsultancy
WEBAug 6, 2024 · Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories across industries: from investments in infrastructure to pivots towards digital only channels. The series distils the important information down into a digestible compendium of what business leaders need to know about digital transformation.
Customer Experience Best Practice, Trends, Case Studies
WEBSep 27, 2024 · User Journey Mapping Example Walkthrough. The latest customer experience best practice, trends, market data, news, case studies, training and more from Econsultancy. Covering everything from personalisation and …
Digital, Marketing and Ecommerce Reports | Econsultancy
WEBPart of Econsultancy’s series of Email Marketing Best Practice Guides, this report explains how to set up an effective testing programme that delivers meaningful campaign-level insights as well as serving broader business goals. Econsultancy’s reports include Best Practice Guides, Trends Reports, Quick Guides and Briefings, and cover ...
The Future of Marketing - Econsultancy
WEBSep 8, 2023 · Econsultancy’s annual Future of Marketing report brings together survey results from more than 800 marketing professionals, covering marketing priorities for the next two years and the key trends shaping the industry, from data and privacy to generative AI. By Rose Keen September 2023.
How PepsiCo transformed its consumer insights capability
WEB2 days ago · PepsiCo worked with Zappi to create a single platform and a standard and digitalised toolkit that every insights specialist and marketer within the organisation could use – a “connected ecosystem” of consumer insight. The new insights platform was named Ada, after computing pioneer Ada Lovelace. The new technology could bring together ...